By: Soumya Jain
There are a plethora of blogs
and magazines in India. But if you are looking for India-specific luxury media,
here is our definitive list.
Since
2009, India has seen a sudden influx of international luxury brands entering
the market, vying for the rich Indian consumer’s rupees. That influx led to a
hunger for knowledge on these brands, their products and the lifestyle they
were offering. No wonder then, that India has a gamut of media offerings which
provide credible reportage on all that is fine in life. Here is a list of top 4
luxury blogs
and luxury magazines
in India which you should absolutely refer to when
considering that next purchase!
1.
Vogue India – It comes as no surprise to
put this name on the top of the list. Although the magazine covers all brands
and designers that are artistic, out-of-the-box (not just luxury), it does
teach a thing or two about brands, what to look for, and how to stay fabulous.
2.
Harper’s Bazaar India – Again, a leading information
source for fashion, Harper’s Bazaar does offer more on the luxury sector than
Vogue. A little more elite, classy and intelligent, Harper’s Bazaar is actually
my top favorite when it comes to print magazines.
3.
LuxuryFacts.com – Started as India’s first and
only luxury e-magazine, it is in fact a definitive source of luxury in India.
While highlighting Indian brands and designers, the online magazine also
highlights international brands. It talks about fine dining, watches, jewelry,
automobiles and a lot more via trend reports, quick news, interviews and
features. Like we said, it is a must-visit if you want more information on
luxury in India.
4.
Akanksharedhu – A beautifully laid out blog,
blogger and photographer Akanksha Redhu gives a camera lens-wide perspective on
luxury brands in India (among other categories of brands), presenting them in a
stylish way. It’s a visual feast.
Soumya Jain is a luxury expert
and the Co-Editor of ‘The Luxury Market in India: Maharajas to Masses’,
published by Palgrave Macmillan and launched in September 2012. The book is a
window into the highly complex Indian luxury market. Soumya is also a visiting
lecturer for luxury marketing and online journalism at leading educational
institutes in India. She has been invited to speak at conferences and address
industry colleagues about the Indian luxury market. Recognising her knowledge
of the market, she has been quoted by media such as Fast Company, Wall Street
Journal & Financial Times among others, while also contributing articles on
luxury in various publications.
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