Skip to main content

Indian Brands that Highlight Traditional Designs


In a bid to match the globalized tastes of Indian millennials, many Indian fashion brands have changed their route. But some stuck to traditional designs, while contemporarising themselves through silhouettes and style.

By: Soumya Jain

Millennials have been a strange breed of consumers. They want the best of everything – modernity with just the right amount of traditionalism. Minimalism, with just the perfect mix of craziness. Brands have been striving hard to achieve this delicate balance. Some have succeeded, many have not.

But we are here to talk about those who have. So here are some brands who we think have captured the millennial style.

1.         Rohit Bal – The free-spirited Indian designer has melded his Kashmiri design sensibilities with a modern outlook. His dense, bold floral creations have taken the form of straight cut jackets, extra-voluminous lehengas, and flowy anarkalis. Rohit Bal’s designs have been regularly featured in many luxury magazines in India, and donned by many celebrities. His opulence is what millennials love, without compromising on the chutzpah.



2.        House of Angadi – This 600 year old Indian brand has remained true to its heritage. Their creations are very Indian, right from the fabric used to the craftsmanship of the embroidery. From Kanjeevarams to zari work, House of Angadi has never compromised on traditionalism, and neither will it do so in the future. A recent discovery by luxury magazines in India, after the brand was credited for dressing Deepika Padukone for her Konkani wedding, House of Angadi has been catapulted in the fame. The brand has continued to stick to its roots, all the while trying to educate millennials about the richness of its heritage and designs. And we must say, House of Angadi has succeeded in doing so immensely well!



3.        Abu Jani Sandeep Khosla – The designer duo are no stranger to Indian heritage, updated with a global touch. Also regularly talked about by luxury magazines in India, Abu Sandeep are probably one of the first Indian fashion brand to have learnt to walk the tightrope exceptionally well. Using mirror work, gota patti, chikankari and other traditional crafts, they have made creations which have been donned by global personalities such as Jennifer Lopez! From gowns to anarkalis to jumpsuits, this brand has truly epitomized the Indian millennial in creative ways. Kudos!

4.       Manish Malhotra – A darling of the Bollywood clan, there is no dearth of his creations that have been worn by celebrities. But again, like a true blue Indian designer, Manish Malhotra hasn't ever compromised on the Indian ethnicity, while incorporating it in seductive silhouettes. He is another designer who has respected Indian crafts, while shaping them up into forms which are uniquely modern and global.

Comments

Post a Comment

Popular posts from this blog

What is Teppanyaki? Understanding Japanese Cuisine.

Although there is much involved in the creation of delectable Japanese cuisine, Teppanyaki forms a large part of it, which many misunderstand to be same as hibachi or just grilled food. By: Soumya Jain Japan’s cuisine is as technically precise as it is creating a watch or jewelry. The fish has to be placed just the way and seaweed rolled with just enough pressure to be able to present a perfectly made sushi. Apart from the more popular sushi and sashimi, Teppanyaki also forms a part of Japanese cuisine. To put it in easy words, Teppanyaki uses an iron griddle to cook food. In Japan, ‘teppanyaki’ refers to dishes cooked using an iron plate, including steak, shrimp, vegetables, okonomiyaki (Japanese pancake), yakisoba (Japanese fried noodles), and monjayaki (also a kind of savory Japanese pancake). Modern teppanyaki grills are typically propane-heated flat surface grills and are widely used to cook food in front of guests at restaurants. Teppanyaki grills are commonly ...
Post a Comment
Read more

Mango Pickle Chicago and Other Notable Indian Hospitality Brands Creating Waves Worldwide

The hospitality industry in India is booming and similarly; India is exporting its unique brand of hospitality worldwide. We have long been for serving our guests the very way one would serve God. However, Indian hospitality brands are taking this approach many notches higher with an emphasis on luxury accommodation, world class facilities, fine wining and dining, and an overall focus on indulgence in the best. Bearing this in mind, let’s take a look at Mango Pickle Chicago and other leading Indian hospitality industry entities, that are creating waves in the country, and around the world. Chicago’s Introduction to Desi Cuisine Indian cuisine has found favor in the Western Hemisphere and while we have long been known to export our cuisine to some of the world’s largest cities including New York and London; Mango Pickle in Chicago is revolutionizing the way western patrons look at fine Indian food. Indian food at Mango Pickle is not merely an exotic indulgence; the res...
Post a Comment
Read more

Luxury Reborn – Products & Concepts That Have Been Reinvented

Nothing stays forever. Change is inevitable. It is so in luxury as well. We discuss three brands that have changed their concepts to suit current times. By: Soumya Jain Change is important. As people change, so do their needs, desires and ideas. Brands and products need to accordingly reinvent themselves. Sometimes it happens by choice, sometimes by force. And with the current generation of Millennials, brands have had to walk a tightrope between tradition and innovation. The coming up Generation Z is going to change things again. We talk about three such brands and products that have molded themselves as per current times. 1.        InterContinental San Juan – One of the most popular hotels in San Juan, Puerto Rico, like all other hotels in the city, InterContinental San Juan also faced the wrath of nature during Hurricane Maria in 2017. But kudos to the brand that it resurrected much more quickly than the other hotels in the area. The hotel ha...
Post a Comment
Read more